Profilo was established in 1954 to manufacture first ever profiled window frames in Turkey. In time, the Group changed its line of activity towards the production of durable consumer goods. In 1971, Profilo restructured its affiliated companies and its group partners under the umbrella of Profilo Holding A.S. Today the Group has become one of the most known Holding groups in Turkey, with interests and operations in a wide range of industries such as Picture Tube Manufacturing, Electronic equipment Manufacturing, Trading, Construction, Real Estate, Distribution, Ship building, and Tourism, employing over 6000 people. Jak Kamhi, Chairman of the Holding, is among Turkey's prominent business elite and is well known for his international acclaim and philanthropic deeds.
Profilo Group, hand in hand with its national and international partners, which offer services in varied sectors with a broad business portfolio, is taking firm steps towards progress through its concerns in Turkey, Europe and the world at large as well.
Europe's N. 3 TV Manufacturer, PROFİLO TELRA A.Ş.
Located in Turkey, It forms part of the Profilo Group of Companies, a prominent Private Holding with interests in Electronics, Telecom, Trading, Construction, Real Estate, Distribution, Ship building and Tourism.
Established in 1970, the Company started to manufacture TV in 1980. It has been the first ever outsourcing partner of Sony. It also partnered with Matsushita, and in 1990, the Company made a Production & Sales Agreement with Thomson (shareholder of Profilo-Telra at one point in time). With 3 million TVs produced and sold in 2004, Profilo-Telra with 2100 skilled employees enjoys costs, quality, flexibility and production efficiencies associated with high volumes.
Profilo-Telra has a state-of-the-art factory with TV production capacity extended to 5 million units in 2005. Additional capacity for a few millions electronic sets is utilized for other Audio - Video products. Equipment consists of 65 insertion machines, 36 plastic injection machines, and 22 assembly lines (4.5 million LCD and CRT TV, 500 thousand Plasma and DLP TV).
Products currently manufactured range from 14 to 50" LCD Plasma DLP and CRT TVs, including DVD, DVD+RW, DMC, Wireless Combi's, and Digital TVs. The Company has extensive alliances with world class technology providers and leading chip manufacturers.
The Company sells its products on the European market through own subsidiaries in Germany, France, Poland, and Turkey, and through a network of dedicated distributors in other countries. Most TVs are sold under Distributors' specific Brands or Retailers' Private Labels, as well as renown CE Brands
In Turkey, the Company enjoys 20% market share and sells its products under own and franchised brands through 5 000 stores.
After Sales Service is taken care of by the different subsidiaries and distributors under the coordination from Pesaş, the Company's own European service organization.
Profilo-Telra Revenues reached US$ 550 million in 2005, a growth superior to 50% over 2003. Confident in its growth prospects, Profilo Telra expects its turnover to surpass the 1 billion USD mark in 2007.
PROEKS Foreign Trade CO.
Proeks Foreign Trade Co., established in 1997 to handle the export and marketing of Profilo Telra products, exports 80% of its production to EU countries and with its impressive clientele, both large retailers and renown brands, secures a continuous flow of exports.
Today, Proeks grabs around 10% of the entire European television market. Proeks exports products to more than 60 countries in the world, led by Europe at large, as well as to regions such as North Africa, the Middle East, Turkic Republics, Australia and South America.
The primary mission of Proeks, responsible for hundreds of millions of dollars of the country's foreign exchange income, is to carry the group's products and services into the international arena.
Proeks continues to receive an award almost every year because of the contribution of its exports to the country's economy. Successfully working with the positive dynamism generated by the team spirit, Proeks and its experience and seasoned infrastructure grant it an impressive stature in all continents except the Antarctic. Carrying market research, consulting, customs transactions, international transport, port services, warehousing, distribution and marketing onto a world platform, Proeks at the same time shares its experience in world markets with the Profilo Group, making a significant contribution to the development of goods and services and to the group's innovative philosophy.
